So, you’ve got your business website up and running with an About page some Products or Services and you have a blog, but what about all the content for the blog? With all this talk of Content Marketing you’re going to have to start filling it with good content for your readers that’s for sure but, what about the structure for the content? Here’s where WordPress comes in to its own but first let me tell you a little story……
The Sweet Maker, Sweet Shop and Sweet Buyer…
A sweet maker sends jars of sweets to a sweet shop owner, the jars are filled with lots of different coloured sweets.
The Sweet Shop owner puts the jars of multi coloured sweets on the shelf and waits to serve the customers who come to the shop to buy them.
A Sweet Buyer walks in to the sweet shop. The Sweet Shop owner greets the buyer “Hello sir, how can I help you?” the buyer replies “I am specifically looking for some yellow sweets please, I would like a small bag and they must all be yellow as this is my wife’s favourite colour!” “Certainly sir!”
As the Sweet Shop owner turns around to locate the yellow sweets he realises there is a problem, all the jars are filled with multiple coloured sweets, after scanning the jars with his beady eyes he visually spots a jar with the most yellow sweets and decides that his best option is to fill a container with sweets from that jar and take out all the wrong colours …hmm! this seems a bit tedious doesn’t it?
Lets take a step back and consider this more efficiently, perhaps if the sweets had been delivered to the sweet shop owner in jars by colour, jars of green sweets, jars of blue sweets, jars of yellow sweets etc. it would have made things a lot easier to serve the customer! The point is that if the sweets were organised in a better way the shop owner would find it easier to locate the exact sweets his customers wanted and thus keep them happy.
How does this relate to organised content and good SEO? Lets consider the supply chain in the story above again but from a different perspective:
The Sweet Maker – The Business Website
The Sweet Shop Owner – Google Search Results
The Sweet Buyer – The Searcher
If The Business Website (Sweet Maker) delivers all its content in an organised way, Google (The Sweet Shop Owner) will be better placed to serve up the right content for The Searcher (The Sweet Buyer).
How to organise your WordPress content for good Search Engine Optimisation
WordPress has a great way of organising your content in such a way with Categories; ie subject groups and Tags; ie keyword groups. This can be taken further with the development of Custom Post Types and Taxonomies for more specific categorising and grouping of content. In the next post I’ll explain this further with the introduction of Permalinks and how this relates to the url’s of your content. In the meantime have a sweet day!!