Google is changing the way it indexes websites and this will effect your websites ranking.
In the old days a website that targets a ‘keyword’ would rank well depending on the backlinks it receives. Now, with Google Caffeine, which is an algorithm or process that google uses to index (scan or check a website for updates) all this will change.
In short, this means ‘activity’! The more active a website is, the quicker it will get indexed and rank higher in the search engine. Older static websites that rarely change or never get updated, will drop down the rankings and websites that are actively changing with updates, news and especially blogs that are open to commenting will go up the ranking. So if you haven’t got a blog or something on your website that changes regularly then you need to do something about it!
Also rumour has it that Google loves WordPress. The reason can only be because it is a publishing platform with built in blogging capabilities such as commenting. If you imagine an article or blog post has been published, every time a comment is made effectively the article or post has changed meaning it is an active bit of web space.
The old term ‘Content is King’ is still valid but, if your content isn’t active you should be concerned. This will have an effect on old niche web pages that target certain keywords. Google is putting out the trash, or bins as we say in the UK. So all those spammy websites that target specific keywords will slowly start to disappear.
Have a look for your self, do a google on ‘Google Caffeine’.