We understand that logo design is an important element of branding, it will create an individual impression of your business.

For this reason we first understand your business and your target market and then create your identity!

Different and memorable

At the core of graphic design is logo design and nearly all designers at some point in their career will have designed a logo. To be effective the logo design will be familiar but different enough to be memorable, easy to read in an instant and detailed enough to have meaning, it should be contemporary enough to out date the decade ahead.

Variations

As designers we go through various thought processes to establish the visual concept of a given brief and then present the strongest design to you, the client. We have to ensure that a given logo design will work in various formats without breaking the consistency of the design, this means that the logo should work at various sizes, colour or black and white variations.

Disciplines

With logo design comes stringent disciplines that the client will usually be unaware of. Sometimes the designer can come across as stubborn and unwilling to create variation as requested by the client, this is only because the designer has probably foreseen pit falls with the proposed variation – we are not really being stubborn but realistic and passionate about maintaining a consistent brand for the client. We would usually recommend brand guidelines as a solution to this problem although this is not always economical for small businesses.

The designer of a logo design will almost certainly have gone through many phases of experimentation before being confident about presenting a chosen route to the client. Many variations of symbols, type and colour will have been used before the client is shown anything. Here at Square One we generally only present a maximum of three designs as experience has taught us that any more than these can create confusion for the client. We have already narrowed down the options and present only those that we feel fulfills the brief best.