Google Caffeine

Google is changing the way it indexes websites and this will effect your websites ranking.

In the old days a website that targets a ‘keyword’ would rank well depending on the backlinks it receives. Now, with Google Caffeine, which is an algorithm or process that google uses to index (scan or check a website for updates) all this will change.

In short, this means ‘activity’! The more active a website is, the quicker it will get indexed and rank higher in the search engine. Older static websites that rarely change or never get updated, will drop down the rankings and websites that are actively changing with updates, news and especially blogs that are open to commenting will go up the ranking. So if you haven’t got a blog or something on your website that changes regularly then you need to do something about it!

Also rumour has it that Google loves WordPress. The reason can only be because it is a publishing platform with built in blogging capabilities such as commenting. If you imagine an article or blog post has been published, every time a comment is made effectively the article or post has changed meaning it is an active bit of web space.

The old term ‘Content is King’ is still valid but, if your content isn’t active you should be concerned. This will have an effect on old niche web pages that target certain keywords. Google is putting out the trash, or bins as we say in the UK. So all those spammy websites that target specific keywords will slowly start to disappear.

Have a look for your self, do a google on ‘Google Caffeine’.

2 thoughts on “Google Caffeine

  1. Hi, I thought I should say that this has been the case for a long time. Caffeine has been running the back of Google quite a while helping to organise and index sites for the relevant PageRank, as well as check site activity.

    It has however picked up pass over the last 12-18 months with the massive boom in Social Media (especially after Google began to list live relevant information from Twitter).

    However, WordPress is not the best solution for all. From a professional standpoint for business it has the issue of not being easy to make the constant SEO tweaking with HTML as well as content that is necessary to allow for Google to see your site is Relevant as well as Important due to its level of activity. For business a blog publishing system is preferable, but it shouldn’t be central; especially if you are an e-commerce channel. If you are an e-commerce or a service provider, you need to concentrate on the products and services; the blog should compliment the main site.

    Also, depending on what you want to blog about or what you want to tell offer other web users there are other options. Such as Blogger, which also gives a small Google boost for your SEO since they Blogger is part of Google.

    However, the important thing to take a way from this blog that is correct is that search engines like a lot of new and preferably unique content. So even if you don’t have the easiest topic to talk about, at least talk about it often and in as many ways as you can. But also make sure you do it in a way that suits your preferences.

    1. Hi Mike,
      Thanks for your reply and kind steer however, we did base our findings on the content from Google’s very own blog, which was posted in June 2010 see here.
      Although we develop WordPress websites we are not saying it is the best solution for all. It’s not ideal for websites that include heavy e-commerce we agree, and again we based this post on industry expert rumour’s not our own. Also it is worth pointing out that WordPress is in-fact very easy to tweak for SEO, especially with the new release of 3.0. With conditional statements the SEO can be automated, there are options to manipulate Search Engine friendly url’s in the backend and there are several plugin’s from the huge wordpress plugin repository that are equally easy to tweak.

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