It has however picked up pass over the last 12-18 months with the massive boom in Social Media (especially after Google began to list live relevant information from Twitter).

However, WordPress is not the best solution for all. From a professional standpoint for business it has the issue of not being easy to make the constant SEO tweaking with HTML as well as content that is necessary to allow for Google to see your site is Relevant as well as Important due to its level of activity. For business a blog publishing system is preferable, but it shouldn’t be central; especially if you are an e-commerce channel. If you are an e-commerce or a service provider, you need to concentrate on the products and services; the blog should compliment the main site.

Also, depending on what you want to blog about or what you want to tell offer other web users there are other options. Such as Blogger, which also gives a small Google boost for your SEO since they Blogger is part of Google.

However, the important thing to take a way from this blog that is correct is that search engines like a lot of new and preferably unique content. So even if you don’t have the easiest topic to talk about, at least talk about it often and in as many ways as you can. But also make sure you do it in a way that suits your preferences.